The Social Fuse helps brands, agencies & creators work more smoothly by fixing the practical parts of influencer marketing - the workflows, gaps and small issues that often slow everything down.

We focus on the foundations of good work - solid processes, simple systems and practical education that supports both sides of the industry.

A clearer way for the industry to work together

We’ve evolved - and here’s why

If you’ve been here before, you’ll remember The Social Fuse as a place to post influencer briefs and connect with vetted creators. The tool worked, but it also highlighted something bigger: most problems weren’t about “finding creators.” They were about unclear briefs, scattered information, messy handovers and teams working without shared processes.

So we retired the Collab Hub as our main product and shifted our focus to what the industry needs most — clearer ways of working that save time, reduce friction and help everyone do their best work.

Support built around how the industry really works

We help teams strengthen the foundations of their influencer marketing through:

  • Workflow & process support
    Clear structure for briefs, timelines, approvals and communication, so work moves forward without confusion or repetition.

  • Practical tools & templates
    Simple systems in Notion, Monday.com or Airtable - or whatever tools you prefer - that bring everything into one place and make work more consistent.

  • Creator & team education
    Training that builds shared understanding and helps creators and internal teams work together more effectively.

  • Optional resourcing
    Optional help finding the right freelance support when teams need it.

Good work needs good foundations

Influencer marketing is often slowed down by unclear roles, scattered documents and slow approvals. When teams have structure and shared ways of working, projects move faster and the creative work is stronger.
Our role is to remove the friction so everyone can focus on what they do best.

Who’s behind The Social Fuse

I’m Jessica Brennan, an influencer marketing specialist with twelve years’ experience across agencies, brands and creators. As a former Head of Influencer Marketing agency-side, I’m used to navigating stakeholders, shaping workflows and keeping campaigns moving. I’ve seen first-hand how much time is lost to unclear briefs, scattered information and slow approvals. I created The Social Fuse to fix those everyday problems and make influencer marketing easier for everyone involved.

If you’d like to talk about how I can support your team with their influencer marketing processes, you’re welcome to get in touch.
You can also explore the blog or the creator course if you’d like to see more of my approach.